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Book Marketing 1 min read

Your Launch Week Marketing Checklist

The seven days around your release matter more than any other. Use this checklist to make launch week count.

Momentum in the first week feeds the algorithms that decide who else sees your book. Preparation is everything.

Two weeks before

  • Finalise your book description and keywords
  • Line up newsletter swaps and podcast guest spots
  • Schedule your email sequence

Launch day

  • Email your list first — they are your most likely buyers
  • Post to every platform with a clear call to action
  • Ask early readers to leave honest reviews

The week after

Keep the drumbeat going with reader questions, behind-the-scenes content and a small paid push once you have a handful of reviews.

admin
Written by admin

Part of the team at Norvex Publishing Services, writing about the craft and business of publishing.

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